INNOVATION AND COMMUNICATION AS DIMENSIONS OF THE MARKETING CULTURE: THEIR INFLUENCE ON FINANCIAL PERFORMANCE IN SLOVENIAS INSURANCE AND CONSTRUCTION INDUSTRIES.
| Autor: | Postružnik, Natalija1 natalija.postruznik@amis.net, Moretti, Melita2 melita.moretti@amis.net |
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| Zdroj: | Our Economy / Nase Gospodarstvo. 2012, Vol. 58 Issue 1/2, p35-47. 13p. |
| Databáze: | Business Source Ultimate |
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