Consumer perceptions of fluid milk advertising in Taiwan.
| Autor: | Lu Hsu, Jane1, Shang-Min Liu, Gary1 |
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| Zdroj: | International Journal of Advertising. 2000, Vol. 19 Issue 4, p471-486. 16p. 10 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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