AN EXAMINATION OF THE RELATIONSHIPS AND INTERACTIONS AMONG PRODUCT, BRAND, PERSONAL AND SERVICE PROVIDER LOYALTY.

Autor: Salegna, Gary J.1 gsalegn@ilstu.edu, Fazel, Farzaneh1
Zdroj: Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2011, Vol. 24, p41-55. 14p.
Databáze: Business Source Ultimate