AN EXAMINATION OF THE RELATIONSHIPS AND INTERACTIONS AMONG PRODUCT, BRAND, PERSONAL AND SERVICE PROVIDER LOYALTY.
Autor: | Salegna, Gary J.1 gsalegn@ilstu.edu, Fazel, Farzaneh1 |
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Zdroj: | Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2011, Vol. 24, p41-55. 14p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |