Industrial Product Positioning: Pragmatic Uses.
| Autor: | Stiff, Ronald, Khera, Inder |
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| Zdroj: | Industrial Marketing Management. 1977, Vol. 6 Issue 2, p119-123. 5p. 2 Black and White Photographs, 4 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
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