PERCEIVED BENEFITS OF CUSTOMER LOYALTY PROGRAMS: VALIDATING THE SCALE IN THE INDIAN CONTEXT.
| Autor: | Bose, Sunny1 sunny1708@rediffmail.com, Rao, Venu Gopal2 ksvg.rao@gmail.com |
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| Zdroj: | Management & Marketing. Dec2011, Vol. 6 Issue 4, p543-560. 18p. |
| Databáze: | Business Source Ultimate |
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