B2B Brand Architecture.
| Autor: | Muylle, Steve1 (AUTHOR) Steve.Muylle@vvlerick.com, Dawar, Niraj2 (AUTHOR) ndawar@ivey.uwo.ca, Rangarajan, Deva3 (AUTHOR) Deva.Rangarajan@vlerick.com |
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| Zdroj: | California Management Review. Winter2012, Vol. 54 Issue 2, p58-71. 14p. 1 Diagram, 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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