CREATING LOYALTY IN COLLECTIVE HEDONIC SERVICES: THE ROLE OF SATISFACTION AND PSYCHOLOGICAL SENSE OF COMMUNITY.
| Autor: | Drengner, Jan1 jan.drengner@wirtschaft.tu-chemnitz.de, Jahn, Steffen2 steffen.jahn@wirtschaft.tu-chemnitz.de, Gaus, Hansjörg3 h.gaus@ceval.de |
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| Zdroj: | Schmalenbach Business Review (SBR). Jan2012, Vol. 64 Issue 1, p59-76. 18p. |
| Databáze: | Business Source Ultimate |
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