ENHANCING MARKETING COURSES WITH LIVE CASE CONSULTING PROJECTS.
Autor: | Conner, Jeffrey B.1 conner@hanover.edu, Riddick Jr., John C.1 |
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Zdroj: | Marketing Management Association Annual Conference Proceedings. 2010, p22-27. 6p. 1 Diagram. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
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