On Conjoint Studies With Scarce Degrees of Freedom: Is There Enough Utility to Go Around?
| Autor: | Mullet, Gary M.1 |
|---|---|
| Zdroj: | Marketing Research. Jun89, Vol. 1 Issue 2, p24-30. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Mullet, Gary M.1 |
|---|---|
| Zdroj: | Marketing Research. Jun89, Vol. 1 Issue 2, p24-30. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|