Estimating the Effectiveness of Advertising: Some Pitfalls in Econometric Methods.
| Autor: | Quandt, Richard E.1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). May64, Vol. 1 Issue 2, p51-60. 10p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Quandt, Richard E.1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). May64, Vol. 1 Issue 2, p51-60. 10p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|