Customer Satisfaction and Market Share: What Is the Missing Link?

Autor:	Gounaris, Spiros P., Avlonitis, George J., Kouremenos, Athanassios, Papavassiliou, Nikolaos, Papastathopoulou, Paullina
Zdroj:	Journal of Euromarketing. 2001, Vol. 10 Issue 4, p61. 21p. 8 Charts, 1 Graph.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu