Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level.

Autor:	Ülkümen, Gülden1, Cheema, Amar2
Zdroj:	Journal of Marketing Research (JMR). Dec2011, Vol. 48 Issue 6, p958-969. 12p. 1 Diagram, 3 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu