CASES IN SPORT MARKETING: INSTRUCTOR'S PERCEPTIONS OF CASE LOCATION AND INSTRUCTIONAL USE.
| Autor: | Veltri, Frank R.1, Iyers, Vish2, Miller, John J.3, Moody, Rex1 |
|---|---|
| Zdroj: | Journal for Advancement of Marketing Education. Summer2010, Vol. 16, p52-64. 13p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|