Real Options in the Motion Picture Industry: Evidence from Film Marketing and Sequels.

Autor:	Gong, James Jianxin1, Van der Stede, Wim A.2, Mark Young, S.3
Zdroj:	Contemporary Accounting Research. Winter2011, Vol. 28 Issue 5, p1438-1466. 29p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu