Brand marketing: fresh thinking needed.
| Autor: | Foy, Peter1, Pommerening, Dieter2 |
|---|---|
| Zdroj: | McKinsey Quarterly. Spring79, Issue 1, p49-58. 10p. 1 Chart, 2 Graphs, 1 Cartoon or Caricature. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Foy, Peter1, Pommerening, Dieter2 |
|---|---|
| Zdroj: | McKinsey Quarterly. Spring79, Issue 1, p49-58. 10p. 1 Chart, 2 Graphs, 1 Cartoon or Caricature. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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