1. Advertising and Sales Promotion.
| Autor: | Penn Jr., William S.1 |
|---|---|
| Zdroj: | Journal of Marketing. Apr1962, Vol. 26 Issue 2, p90-93. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Penn Jr., William S.1 |
|---|---|
| Zdroj: | Journal of Marketing. Apr1962, Vol. 26 Issue 2, p90-93. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|