Testing Less Desirable Product Possibilities.
| Autor: | Benson, Purnell H., Pilgrim, Francis J.1 |
|---|---|
| Zdroj: | Journal of Marketing. Jul1961, Vol. 25 Issue 5, p65-68. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Benson, Purnell H., Pilgrim, Francis J.1 |
|---|---|
| Zdroj: | Journal of Marketing. Jul1961, Vol. 25 Issue 5, p65-68. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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