TRACEABLE RESPONSE AS A METHOD OF EVALUATING INDUSTRIAL ADVERTISING: A CASE STUDY.
| Autor: | Margolis, Charles1 |
|---|---|
| Zdroj: | Journal of Marketing. Oct47, Vol. 12 Issue 2, p202-210. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
| Autor: | Margolis, Charles1 |
|---|---|
| Zdroj: | Journal of Marketing. Oct47, Vol. 12 Issue 2, p202-210. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|