Scanning Ads: Effects of Involvement and of Position of the Illustration in Printed Advertisements.
| Autor: | García, Carmen1, Ponsoda, Vicente1, Estebaranz, Herminia2 |
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| Zdroj: | Advances in Consumer Research. 2000, Vol. 27 Issue 1, p104-109. 6p. 4 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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