Us Versus Them: Oppositional Brand Loyalty and the Cola Wars.
| Autor: | Muniz Jr., Albert M.1, Hamer, Lawrence O.1 |
|---|---|
| Zdroj: | Advances in Consumer Research. 2001, Vol. 28 Issue 1, p355-361. 7p. 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Muniz Jr., Albert M.1, Hamer, Lawrence O.1 |
|---|---|
| Zdroj: | Advances in Consumer Research. 2001, Vol. 28 Issue 1, p355-361. 7p. 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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