How Brands Can Create Social Currency - A Framework for Managing Brands in a Network Era.
| Autor: | Zinnbauer, Markus1 mzinnbauer@vivaldipartners.com, Honer, Tobias1 thoner@vivaldipartners.com |
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| Zdroj: | Marketing Review St. Gallen. Oct2011, Vol. 28 Issue 5, p50-55. 6p. |
| Databáze: | Business Source Ultimate |
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