The Accuracy of Salespersons' Perceptions of their Customers: Conceptual Examination and an Empirical Study.

Autor: Lambert, Douglas M.1, Marmorstein, Howard2, Sharma, Arun2
Zdroj: Journal of Personal Selling & Sales Management. Winter90, Vol. 10 Issue 1, p1. 9p.
Databáze: Business Source Ultimate