Selling Centers and Buying Centers: Formulating Strategic Exchange Patterns.
| Autor: | Hutt, Michael D.1, Johnston, Wesley J.2, Ronchetto Jr., John R.3 |
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| Zdroj: | Journal of Personal Selling & Sales Management. May85, Vol. 5 Issue 1, p32. 9p. |
| Databáze: | Business Source Ultimate |
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