A CONJOINT INVESTIGATION OF THE RELATIVE IMPORTANCE OF RISK RELIEVERS IN DIRECT MARKETING.

Autor:	Akaah, Ishmael P., Korgaonkar, Pradeep K.
Zdroj:	Journal of Advertising Research. Aug/Sep88, Vol. 28 Issue 4, p38-44. 7p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu