RELATING THE BRAND USE PROFILE OF COUPON REDEEMERS TO BRAND AND COUPON CHARACTERISTICS.

Autor:	Neslin, Scott A.1, Clarke, Darral G.2
Zdroj:	Journal of Advertising Research. Feb/Mar87, Vol. 27 Issue 1, p23-32. 10p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu