THE ROLE OF ACCOUNT PLANNING IN THE FUTURE OF ADVERTISING AGENCY RESEARCH.
| Autor: | Barry, Thomas E.1, Peterson, Ron L., Todd, W. Bradford2 |
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| Zdroj: | Journal of Advertising Research. Feb/Mar87, Vol. 27 Issue 1, p15-21. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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