CLAIMS MATRIX MAPPING FOR IMPROVED COMPETITIVE POSITIONING (An Address at ARF's 1985 Business Advertising Research Conference).
| Autor: | Rime, Daniel K.1 |
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| Zdroj: | Journal of Advertising Research. Dec85/Jan86, Vol. 25 Issue 6, pRC-13-RC-16. 4p. |
| Databáze: | Business Source Ultimate |
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