False Reporting of Magazine Readership.
| Autor: | Clancy, Kevin J., Ostlund, Lyman E., Wyner, Gordon A. |
|---|---|
| Zdroj: | Journal of Advertising Research. Oct79, Vol. 19 Issue 5, p23-30. 8p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Clancy, Kevin J., Ostlund, Lyman E., Wyner, Gordon A. |
|---|---|
| Zdroj: | Journal of Advertising Research. Oct79, Vol. 19 Issue 5, p23-30. 8p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|