The Case Approach to Understanding Brand Choice.
Autor: | Woodside, Arch G., Fleck Jr., Robert A. |
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Zdroj: | Journal of Advertising Research. Apr79, Vol. 19 Issue 2, p23-30. 8p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Woodside, Arch G., Fleck Jr., Robert A. |
---|---|
Zdroj: | Journal of Advertising Research. Apr79, Vol. 19 Issue 2, p23-30. 8p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |