Impulse Buying Varies by Product.
| Autor: | Bellenger, Danny N.1, Robertson, Dan H.2, Hirschman, Elizabeth C.3,4 |
|---|---|
| Zdroj: | Journal of Advertising Research. Dec78, Vol. 18 Issue 6, p15. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
| Autor: | Bellenger, Danny N.1, Robertson, Dan H.2, Hirschman, Elizabeth C.3,4 |
|---|---|
| Zdroj: | Journal of Advertising Research. Dec78, Vol. 18 Issue 6, p15. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|