Celebrity Endorsement: A Literature Review.
| Autor: | Erdogan, B. Zafer1 |
|---|---|
| Zdroj: | Journal of Marketing Management. May99, Vol. 15 Issue 4, p291-314. 24p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Erdogan, B. Zafer1 |
|---|---|
| Zdroj: | Journal of Marketing Management. May99, Vol. 15 Issue 4, p291-314. 24p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|