The Implications of Service-Dominant Logic and Integrated Solutions on the Sales Function.
| Autor: | Le Meunier-FitzHugh, Kenneth1, Baumann, Jasmin1, Palmer, Roger2, Wilson, Hugh3 |
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| Zdroj: | Journal of Marketing Theory & Practice. Fall2011, Vol. 19 Issue 4, p423-440. 18p. 1 Diagram, 2 Charts. |
| Databáze: | Business Source Ultimate |
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