Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory.
| Autor: | Heere, Bob1, Walker, Matthew2, Yoshida, Masayuki3, Ko, Yong Jae2, Jordan, Jeremy S.4, James, Jeffrey D.5 |
|---|---|
| Zdroj: | Journal of Marketing Theory & Practice. Fall2011, Vol. 19 Issue 4, p407-422. 16p. 3 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|