CONFIDENCE AND PRICE KNOWLEDGE: THE CASE OF ADVERTISED FOOD SPECIALS.

Autor:	Wilkinson, J.B., Mason, J. Barry, Paksoy, Christie B., Durand, Richard M.
Zdroj:	Advances in Consumer Research. 1980, Vol. 7 Issue 1, p772-775. 4p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu