A RELIABILITY EVALUATION OF A SHORT TEST DESIGNED TO MEASURE CHILDREN'S ATTITUDES TOWARD ADVERTISING IN AUDIO-VISUAL AND PRINT MEDIA.
| Autor: | Lindquist, Jay D., Belonax Jr., Joseph J. |
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| Zdroj: | Advances in Consumer Research. 1980, Vol. 7 Issue 1, p676-679. 4p. |
| Databáze: | Business Source Ultimate |
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