AN EXPERIMENTAL ANALYSIS OF ATTITUDES TOWARD COMPARISON AND NON-COMPARISON ADVERTISING.

Autor:	Hackleman, Edwin C.1, Jain, Subhash C.1
Zdroj:	Advances in Consumer Research. 1979, Vol. 6 Issue 1, p90-94. 5p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu