A Model of TV Show Loyalty.
| Autor: | Sabavala, Darius J.1, Morrison, Donald G.2 |
|---|---|
| Zdroj: | Journal of Advertising Research. Dec77, Vol. 17 Issue 6, p35. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Sabavala, Darius J.1, Morrison, Donald G.2 |
|---|---|
| Zdroj: | Journal of Advertising Research. Dec77, Vol. 17 Issue 6, p35. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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