Are You Overadvertising?
| Autor: | Aaker, David A., Carman, James M. |
|---|---|
| Zdroj: | Journal of Advertising Research. Aug/Sep82, Vol. 22 Issue 4, p57-70. 14p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Aaker, David A., Carman, James M. |
|---|---|
| Zdroj: | Journal of Advertising Research. Aug/Sep82, Vol. 22 Issue 4, p57-70. 14p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|