LEGAL STANDARDS FOR CONSUMER SURVEY RESEARCH.
Autor: | Smith, Joseph G.1, Snyder, Wallace S.2, Swire, James B., Donegan Jr., Thomas J., Ross, Ivan3 |
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Zdroj: | Journal of Advertising Research. Oct/Nov83, Vol. 23 Issue 5, p19. 17p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |