Budgeting Practices of Big Advertisers.
Autor: | Patti, Charles H.1, Blasko, Vincent2 |
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Zdroj: | Journal of Advertising Research. Dec81, Vol. 21 Issue 6, p23. 7p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Patti, Charles H.1, Blasko, Vincent2 |
---|---|
Zdroj: | Journal of Advertising Research. Dec81, Vol. 21 Issue 6, p23. 7p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |