The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity.
| Autor: | Kettle, Keri L.1 (AUTHOR) kkettle@ualberta.ca, Häubl, Gerald2 (AUTHOR) gerald.haeubl@ualberta.ca |
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| Zdroj: | Journal of Consumer Research. Oct2011, Vol. 38 Issue 3, p474-489. 16p. |
| Databáze: | Business Source Ultimate |
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