PRICING STRATEGY USED AS A TOOL FOR BUILDING CUSTOMER SATISFACTION IN THE RETAIL SECTOR.
| Autor: | Marinescu, Paul1, Mihai, Niculae Sabin2, Toma, Sorin1 |
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| Zdroj: | Annals of the University of Oradea, Economic Science Series. 2010, Vol. 19 Issue 2, p1122-1127. 6p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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