What Drives Immediate and Ongoing Word of Mouth?
| Autor: | Berger, Jonah1, Schwartz, Eric M2 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Oct2011, Vol. 48 Issue 5, p869-880. 12p. 7 Charts, 5 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Berger, Jonah1, Schwartz, Eric M2 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Oct2011, Vol. 48 Issue 5, p869-880. 12p. 7 Charts, 5 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|