SEX ROLES AND CONSUMER PERCEPTIONS OF PROMOTIONS, PRODUCTS, AND SELF: WHAT DO WE KNOW AND WHERE SHOULD WE BE HEADED?

Autor: Debevec, Kathleen1 (AUTHOR), Iyer, Easwar1 (AUTHOR)
Zdroj: Advances in Consumer Research. 1986, Vol. 13 Issue 1, p210-214. 5p.
Databáze: Business Source Ultimate