SEX ROLES AND CONSUMER PERCEPTIONS OF PROMOTIONS, PRODUCTS, AND SELF: WHAT DO WE KNOW AND WHERE SHOULD WE BE HEADED?
Autor: | Debevec, Kathleen1 (AUTHOR), Iyer, Easwar1 (AUTHOR) |
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Zdroj: | Advances in Consumer Research. 1986, Vol. 13 Issue 1, p210-214. 5p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |