A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations.
| Autor: | C. Verhoef, Peter1, Leeflang, Peter S.H2, Reiner, Jochen3, Natter, Martin4, Baker, William5, Grinstein, Amir6, Gustafsson, Anders7, Morrison, Pamela8, Saunders, John9 |
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| Zdroj: | Journal of International Marketing. Sep2011, Vol. 19 Issue 3, p59-86. 28p. 1 Diagram, 14 Charts. |
| Databáze: | Business Source Ultimate |
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