Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?
| Autor: | Gooner, Richard A1, Morgan, Neil A2, Perreault, William D3 |
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| Zdroj: | Journal of Marketing. Sep2011, Vol. 75 Issue 5, p18-33. 16p. 1 Diagram, 5 Charts. |
| Databáze: | Business Source Ultimate |
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