THE EFFECT OF POWER DIFFERENCES ON THE OUTCOME OF CONSUMER BARGAINING SITUATIONS.
| Autor: | Johnston, Wesley J.1, Bonoma, Thomas V.2 |
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| Zdroj: | Advances in Consumer Research. 1984, Vol. 11 Issue 1, p170-174. 5p. 4 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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