GROUP DECISION-MAKING IN THE BUYING CENTER: A POLITICAL-COALITIONAL PERSPECTIVE.

Autor:	Mummalaneni, Venkatapparao1 (AUTHOR)
Zdroj:	Advances in Consumer Research. 1984, Vol. 11 Issue 1, p159-164. 6p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu