Assessing the Relationship Between Perceived and Objective Price-Quality: A Replication.
| Autor: | Burton, Scot1 (AUTHOR), Lichtenstein, Donald R.2 (AUTHOR) |
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| Zdroj: | Advances in Consumer Research. 1990, Vol. 17 Issue 1, p715-722. 8p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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