VIEWER PROCESSING OF COMMERCIAL MESSAGES: CONTEXT AND INVOLVEMENT.

Autor:	McClung, Gordon W.1, Park, C. Whan1, Sauer, William J.1
Zdroj:	Advances in Consumer Research. 1985, Vol. 12 Issue 1, p351-355. 5p. 1 Diagram, 2 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu